“We are so blessed to have the chance to reach out to children who might need a little helping hand. Children are our future. They deserve to have the opportunity to reach their potential and achieve their dreams.” 

Executive Team

Shannon M. Mora, Founder & President

A native of Spokane, WA, Shannon attended the University of Washington in Seattle and received her Bachelor of Arts degree in Business Administration; double concentrating in Finance and Marketing. Always present was her exposure to Special Olympics as she cheered for her older sister, Whittney, and her teammates at the local, regional and state games.

Paul Steinke - Mora Golf Classic_32.jpg

Having moved 7 times throughout her life so far, Shannon has enjoyed exploring each new community and has embraced giving back within each area as there are underserved children everywhere. With four active children of her own, she has continually been involved with their interests and outreaches.

She has sat on the Board of Directors for Special Olympics Georgia and Washington as well as CASA Georgia and sat on the Board of Advisors for Eagle Ranch. As Shannon moved she served as President for the non-profit New Orleans Saints Wives Charities, the Atlanta Falcons Women’s Association & the Seattle Seahawks Women’s Association.

As President of the Count on Me Family Foundation, she oversees the Foundation’s activities, orchestrates the Foundation’s annual fundraisers, events and outreaches. Not only does she thoroughly enjoy seeing the big smiles on each deserving child’s face, she also enjoys closely working with each partner, sponsor and donor.

Kara Rooney, Executive Director


Kara always knew her path would lead her to making a positive impact in kids’ lives.

As the daughter of a local high school football coach and athletic director, Kara witnessed from a young age the positive impact that one can have in a community. A Los Angeles native, she volunteered on and off the field, assisting with team events, fundraising and community programs. Meanwhile, a passion for helping children led her to pursue a career in education, earning her K-6 California Teaching Credential.

After working as a teacher for a period of time, she realized she would be able to affect more lives by supporting children on a larger scale and ventured into the business world. For several years, she served as a recruiter in the financial market, sourcing and vetting candidates for roles in Private Equity and Hedge Funds. During this time, she honed her communication, strategic planning, and marketing skills to best leverage her candidates and the company.

Kara's love for children, sports philanthropy, and fundraising for a good cause ultimately led her to the Count On Me Family Foundation. Prior to accepting the role of Executive Director, Kara served as the Program Director, overseeing all Count On Me programs including Bus 2 the Bowl, Youth Football Extravaganza, and Holiday Shops. She was also heavily involved in planning and securing sponsorship for fundraising events, including the Jim Mora Celebrity Golf Classic and Girls Night Out, as well as managing Count On Me's social media platforms and online giving campaigns.

In addition to her work for Count On Me, Kara has assisted several other nonprofits as a fundraising, education, and/or event consultant, including the Chris Long Foundation and the Sports Academy Foundation. She continues to collaborate with like-minded sports philanthropists across the country in hopes of continuing to spread the utilization of sports for social impact.

Kara holds a George Washington University Sports Philanthropy Executive Certificate, a CA K-6 Teaching Credential, and received her Bachelor of Arts from the University of California, Irvine.

Shari Ammon Mills, Special Advisor

With parallel experience in corporate and nonprofit environments, Sharí is a former COMFF staff member who remains involved years after her time at the foundation.

Sharí began her career with a twenty one year tenure at SeaWorld, where she not only produced dozens of shows and events, but honed her skills as an agile leader, strategic planner and innovative product manager. As Director of Entertainment at SeaWorld San Diego for nearly ten years, Sharí thrived on the balance between the development and creation of new and innovative park product, shows and events with the daily operations of a large, multi-million dollar department with business-driven strategic and financial objectives.

Sharí's unique combination of talents proved beneficial when she moved to Colorado in 2007. She spent her time in Denver immersed in the nonprofit arts and culture world, providing leadership and influencing significant change in business operations while at The Arvada Center for the Arts & Humanities and Ballet Nouveau Colorado.

After a wonderful few years in Colorado, Sharí and her husband, Brian, returned to San Diego in 2011 and Sharí quickly immersed herself back into Southern California as an entertainment and event producer. Highlights include UCLA's Grand Re-Opening of Pauley Pavilion (2012), Kareem Abdul Jabbar's Celebrity Roast (2012), more than a dozen waterfront public events (2012/2013 Port of San Diego) as well as a number of privately held events across the western United States. She served Count On Me as the Senior Director of Communications and Operations from 2013 through 2017.

Sharí now works in Retail Experience Transformation at PetCo, supporting the growth and strategy of a growing brand. She is thrilled to be part of the Count On Me family, one of the most passionate, spirited and committed groups of supporters she's ever had the privilege to be around.

Gretchen Pingree, Special Advisor

Since 2008, Gretchen has contributed to the foundation on many levels. As former COMFF Business Manager her scope included developing the foundation infrastructure, managing internal processes, financial reporting, bookkeeping & contact data management.

A Minnetonka, Minnesota native with an Art History degree from the University of St. Thomas, Gretchen's career background includes corporate art sales and computer software training. After spending 10 years in San Diego working and starting a family, she moved back to her husband's home town of Seattle. She currently resides in Medina, WA with her husband David and three daughters.


Shannon Mora


Greg Duriez Dan MacMillan Mark Shuken Starla Knapp



Kara Rooney

Shari Ammon Mills

Gretchen Pingree

Graphic Designer
Jill Becket Nancy Cho


Family Members:

Cole Mora Lillia Mora Ryder Mora Trey Mora



Courteney Bailey
Nancy Batter
Jill Beckett
Kathy Brisacher
Janet Buckley
Nancy Cho
Richard Crasnick
Candy Currie
Joanne Graham
Meghan Hudgins
Starla Knapp
Marilyn Silva-Lund
Dan MacMillan
Cecile Marsh
Brian Mills
Maddi Mobley
Sara Narbaitz
Roxane Robinson
Kristi Rose
Linda Rosen
Sharon Rowlands
Lodi Soreano
Brett Stevens
Shail Versfelt
Molly Webber Tracy Welzel June Zampino

Starla Knapp




Cheryl McLauchlan
Jane Meitl
Danya Hill
Melissa Campbell
Beth Swanson
Stephanie Dash
Jill Heijer
Ashely Hickman
Kim Irwin
Dagny Magelssen
Denise Niles
Daryl Russinovich
Diane Salisbury
Dianne Smith
Shelly Turner
Karen Wirthlin

Terry Backer
Jill Beckett
Donna Feazell
Terri Grunduski
Starla Knapp
Jeanne Nixon
Megan Williamson


Greg Turk, Photographer Forever Young Foundation Paul Vollmer, UCLA Alumni VP & Philanthropy Chair